Acquired for $15 Million

The domain name was acquired for $15 million, according to a press release I was sent by a representative from According to the release, the deal was brokered by and GoDaddy. The sale was facilitated by This is one of the largest publicly reported domain name sale of all time. It is the second largest publicly reported sale in the past few years, following the $30 million sale of in 2019.

The buyer and seller of are not publicly known at this time. The domain name is currently registered at GoDaddy under Whois privacy. The domain name has been privately registered since March of 2021. Prior to that, GDPR obscured the registrant of the domain name.

Here’s the press release I received this morning: bought for $15,000,000Domainer and GoDaddy brokerage team finalizes purchase of, facilitated by

SAN FRANCISCO, California – 3 August 2022 –, the world’s largest online escrow provider, and, specialists in premium domain brokerage and acquisition, today announced the purchase of the domain name for 15,000,000 USD. The deal was brokered for an undisclosed buyer by the experienced teams at Domainer and, whilst being facilitated by

Although no formal plans have been publicly announced regarding a project at, Domainer can report that the buyer has associations with other web3 projects, such as, which offers a curated web3 service to artists.

Lead broker on the deal, Matt Holden (formally working at GoDaddy, now part of the team), says: “It was a pleasure to work with all parties involved with, an incredible opportunity for the buyer to acquire a category killer domain and one of, if not the best, possible .com’s in the entire web3 space”. is a phenomenal asset, considering how NFTs are revolutionizing digital asset ownership, laying the foundation of the metaverse economy, play-to-earn games, and more.

The $15m price tag makes the purchase the 2nd highest published sale on and is, impressively, more than 7 times the highest published crypto oriented .com sale, which was at $2m USD back in 2017.

Ian Garner, Director at, added: “The recent purchase of is an acquisition all brokerage platforms would love to be involved in. It has truly been a privilege to have played our part in the deal and to continue to represent a very happy buyer.”

Jackson Elsegood, General Manager at, said: “The recent acquisition of is one of the largest web3-related transactions we’ve seen on the platform.”

Used for secure transactions from $100 to $100million and more, is a secure online escrow service that acts as a neutral, third party that holds a buyer’s funds in trust until all parties are satisfied with the deal.


About Escrow.comWinner of the BBB Torch Award for Ethics for Silicon Valley, San Francisco and the Bay Area, is the world’s largest online escrow provider. Founded in 1999 by Fidelity National Financial, today over US$5 billion in transactions have been secured from over 2 million customers. The company is now a division of Freelancer Limited (ASX:FLN, OTCQX: FLNCF).’s headquarter is in San Francisco, California, the United States.

About Domainer.comThe partnership between a domain investor and a domain broker, offers premium domain name acquisition, or “buyer’s brokerage”. The specialists at have over 12 years experience in sourcing and acquiring premium names for clients. The brokerage presence is based in North West England but the business has staff all over Europe.